EPSON AMERICA | VERA LUX
Brand Activation
As part of the product launch for Epson’s new LightScene projector series, Shmody and the All of it Now team designed a small projection installation to demonstrate potential retail uses. Our goal with this activation was to unite organic forms with cutting edge design. Vera Lux features a manzanita branch adorned with white wrist watches, suspended in front of a framed patch of moss. We created custom animations flowing on and around the branch’s sculptural form to not only showcase the product display, but exhibit the new possibilities with the form and function of the projector itself.
CLIENT: Epson America
STUDIO: All of it Now
ROLE: Art Direction, Design, Animation, Audio
TOOLKIT: Notch, Adobe, Resolume, Ableton
ART DIRECTION: Cody Samson
PRODUCTION DESIGN: Kevin Zhu
VIDEO DESIGN & ANIMATION: Cody Samson, Kevin Zhu
FABRICATION: Expo3
AUDIO: Shmody