CHARITY: WATER
experiential design
As part of Charity: Water’s annual fundraising gala, Shmody and the All of it Now team helped design two generative donation visualizers for a massive 360° LED screen, dubbed the “Halo.” Using a custom tallying app, developed in-house at All of it Now, donors could see their donation data displayed in real-time on the Halo. By the end of the evening, the immersive fundraising experience had exceeded expectations, raising over $7 million! This money was used to purchase a new water drilling rig and fund drilling projects to deliver clean drinking water for over 500 communities in Ethiopia.
CLIENT: Charity: Water
STUDIO: All of it Now
ROLE: Art Direction, Notch Design, Editing
TOOLKIT: Notch, Adobe, WebGL, Cinema 4D, disguise
PRODUCTION DESIGN: Elle Chan, Trademark Events
ART DIRECTION: Cody Samson, Alyson Nakamura
DONATION VISUALIZERS: Izzy Medina, Cody Samson, Zack Marlow-McCarthy, Joel Thomas
APP DEVELOPMENT: Howard Wong, Zack Marlow-McCarthy
PRODUCER: Danny Firpo, William Kewley
360° VIDEO: Bodega Studios
EVENT VIDEO COVERAGE: Kevin Zhu, Cody Samson, Brandon Moore
RECAP EDIT: Neil Carman, Cody Samson
AUDIO: Live Footage